Digital/Technical Marketing Specialist

  • India
  • Marketing

About The Role

Develop, implement, and manage marketing campaigns that promote the products and services of a company.Enhance brand awareness in the digital space. Drive website traffic and acquire leads.Measure site traffic, identify and evaluate new digital technologies and optimise marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

Responsibilites

  • Design, build and maintain our social media presencePlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking

Perks And Benefits

  • Great benefits for all employees. Good employee discounts on products for personal use as well as friends and family

Application Instructions

Email us directly at hr@ionixxtech.com