Design process

Our robust design process has evolved over time. We keep our customers’ needs and concerns at the core of our ui ux design approach

  • Discovery | Design Brief

    Interact with the business, product team, and other
    stakeholders to understand the customer, end-user
    segment, business goals and competitors.

  • Documentation of User Stories

    Make a master list of all the tasks a user performs
    while using the product or service.

  • Conceptualization

    Map out the key flows, arrange them using tools like journey
    maps, generate feature ideas, introduce new touch points
    that would help our customers and end-users meet their
    respective goals.

  • Wireframing UX Flows

    Use user task flows to define the information architecture
    and navigation and generate a detailed mock-up with all
    the interactive elements is built in grey-scale.

  • Visual Design & Rapid Prototyping

    Present a click-through prototype of the application with
    functional wireframes and all other graphic elements, and
    move the application for production.

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