Digitizing Automobile Trading Business

Gaadi Bazaar, an initiative of the Cholamandalam Investment and Finance Company Limited, approached Ionixx with a specific business requirement.

They were looking to build a structured dealer/vendor trading ecosystem, driven by values of transparency, for buying and selling commercial vehicles online.

They sought to develop a vehicle trading platforms, equipped with information and functionalities on pricing, promotional offers and discounts, insurance policies, market price comparisons, and expert recommendations.

At its core, the need was to build a robust and open platform to empower users to carry out vehicle trading activities in the automobile market in a secure and seamless manner.